What is MY AIR ID™?

MY AIR ID™ is a living digital identity and business front door that connects an owner’s story, offers, contact, booking, commerce and interactive experiences through one shareable link or QR.

Who created MY AIR ID™?

MY AIR ID™ was founded and invented by Shiesha Mashburn, known as Shy Channel, and is published through Shy Channel Enterprises LLC.

Can creators sell directly to fans with MY AIR ID™?

MY AIR ID™ is designed to place direct offers for music, art, merchandise, tickets, memberships and access beside an owner’s streaming and social links, using the seller’s connected payment and fulfillment service.

VERIFIED LABEL SIGNAL

OPEN LOCKER ↓

INDEPENDENT MUSIC // ARTIST DEVELOPMENT // CULTURE

RICHNATION.

ENTERTAINMENT LLC

WE DON'T JUST FIND THE NEXT WAVE.
WE HELP BUILD IT.

HEAR THE RELEASES ▶OPEN EVERY DOOR ↘

THE MISSION // 01

BUILD THE ARTIST.
OWN THE MOMENT.

Rich Nation Entertainment is an independent entertainment company centered on artist development, release strategy, marketing, branding and creator opportunity.Built for discovery: this locker brings the label, its artists, releases, official channels and publicly documented music ecosystem into one place.

Mike Boss wearing a blue Duke jersey — MIKE BOSS // FOUNDER + CEO

Mike Boss with a music executive at an industry event — INDUSTRY PRESENCE // GLOBAL VISION

THE OWNER // 02

MICHAEL
“MIKE BOSS”
MITCHELL.

Founder, CEO, producer and artist-development leader building Rich Nation Entertainment around independent ownership, release strategy and real creator opportunity.READ THE PUBLIC PROFILE ↗Public editorial images shown with source attribution to Axcess Musek.

STREAM THE NATION // 03

PRESS PLAY.
STAY RIGHT HERE.

Four Rich Nation releases. One locker. Tap play and let the music introduce the movement.

01 // DONOVAN ROBLESWITHOUT YOUOfficial release audioOPEN ON YOUTUBE ↗

02 // BLU + TRELLRICH LIFERich Nation Entertainment releaseOPEN ON YOUTUBE ↗

03 // BLU + TRELLSOUTHERN NIGHTSRich Nation Entertainment releaseOPEN ON YOUTUBE ↗

04 // RICH NATIONLET ME GET ITProduced by Michael MitchellOPEN ON YOUTUBE ↗

THE MUSIC NETWORK // 04

THE REACH
BEHIND
THE MUSIC.

Rich Nation moves like an independent label with a global eye—building artists, releasing music and connecting its sound to networks built for worldwide discovery.

Rich Nation Entertainment with Universal Music Group, Vydia, Roc Nation and Virgin Music Group logos — **THE RICH NATION NETWORK**MUSIC MOVES FURTHER WHEN THE RIGHT DOORS CONNECT.Featured visual supplied from Rich Nation’s official social content.

DISTRIBUTION TECHNOLOGYVYDIAFeatured by Rich Nation as part of the label’s expanding music-network story.EXPLORE THE CONNECTION ↗

MUSIC INDUSTRY REACHSONY MUSICFeatured in Rich Nation’s official social content as the company expands its industry footprint.EXPLORE THE CONNECTION ↗

THE NETWORK KEEPS GROWINGUNIVERSAL · VYDIA · ROC NATION · VIRGIN · SONY MUSIC

Explore Rich Nation’s official channels for the story behind each connection. Release and service relationships can vary by artist and project.

MY AIRLOCKER // RICH NATION

EVERY
OFFICIAL
DOOR.

Music, social channels, business contact and the complete Rich Nation signal—together in one controlled destination.SAVE RICH NATION ↓

RICHNATION.

BUILD THE ARTIST.OWN THE MOMENT.

MICHAEL“MIKE BOSS”MITCHELL.

EVERYOFFICIALDOOR.

PUT RICH NATIONIN THE ROOM.

BUILD THE ARTIST.
OWN THE MOMENT.

MICHAEL
“MIKE BOSS”
MITCHELL.

EVERY
OFFICIAL
DOOR.

PUT RICH NATION
IN THE ROOM.